Bulky, jumbled keychains make small tasks difficult and everyday carry less efficient.

This concept was an exercise in brand language and market positioning, extending OtterBox’s visual identity into the EDC space. A leather strap anchors keys in place, making them easier to access. The larger form integrates a flashlight, and an open ring at the base supports universal attachment of fobs or accessories, offering the flexibility that EDC users expect.

This project reflects what drives my design process: a deep curiosity about products and a desire to improve everyday experiences through thoughtful, purposeful details.